Gustin natural raw selvedge denim — Only 23 pairs and 8 days left to cop this. I put my money in for a pair and I already own a pair of white denim. 

Gustin natural raw selvedge denim — Only 23 pairs and 8 days left to cop this. I put my money in for a pair and I already own a pair of white denim. 


Review: Gustin Denim

A while back I blogged about Gustin Denim’s Kickstarter project and also mentioned it at Put This On, which came in with the promise to offer $81 raw selvedge denim jeans. 

The pitch hit all the right notes: denim fabric sourced in the United States or Japan, made in San Francisco and a price that reflects selling direct to customers versus retail markup. 

The Kickstarter was a massive success, but my one hangup on issuing a blanket recommendation about Gustin was that I’d not handled the product myself and I thought sizing could be a bit tricky along with exchanges. I also wondered what Gustin would do post-Kickstarter and how they would continue to offer their jeans to those who wanted them. 

Gustin launched their new website this week and they were kind enough to provide me with a pair to examine and photograph for this review.

After having hand’s on with Gustin’s jeans, I’m giving them a recommendation. 

One of the first things I noticed about Gustin’s jeans were the back pockets and their unique blue horizontal stitch. At first, I thought this was a decoration, but it turns out that it’s actually there to functionally attach an inner cloth liner to help prevent your back pockets from blowing out and forming holes. 

Of course, you can look up a bit higher and see the leather patch. I’m not person who places a lot of value on the leather patch on denim, but it does feel more substantial than one that would appear on a pair of Levi’s. However, it feels thinner than the Tanner Good patch that comes on a pair of 3Sixteens. As someone who wears a belt over the patch anyway, I’m not too hung up on it, but I did appreciate that the patch is darker and subdued rather than outlandish. 

The inside of the jeans is pretty standard. The left pocket has a patch sewn on with information about the jean’s fabric, fit, care instructions, etc., and the fly also features a selvedge edge. 

What really impressed me, however, were the buttons. I love the buttons on this pair more than any other jeans I’ve worn or seen. 

The tops of the buttons feel thick, unlike other pairs where the fly buttons are almost sharp along the edges. The result is a more knob-like feel that buttons smoother and rolls along your fingertips better. It’s hard to explain why I’m obsessed with these buttons, but Gustin sourced unique hardware. 

The seam rivets are also interesting. Rather than having tiny studs that stand up and protrude, their rivets are recessed and smoother as you brush over them. 

Gustin also uses some subtle stitching details with red thread, placing it along the inside hem, the crotch seam and at the outside opposite the selvedge. It’s a small detail that most won’t ever see, but it’s a nice way to distinguish their pairs from others without going over the top.

Of course, a large selling point of jeans comes down to fit.

I’m a natural 33” waist and typically take a 32” waist in most raw selvedge denim jeans I buy. Gustin didn’t have a 32” available to send me, but did provide me with a pair in size 33”. 

If you know your actual measured waist size, I’d recommend definitely sizing down 1” and perhaps consider going down 2” to account for stretching in the denim over time.

Regardless, I felt the jeans offered a good fit that was flattering and looked slightly better than a pair of Levi’s 501s would give you. The seat area of the jeans were comfortable and I felt that going down a size or two would still be pretty good and only slightly tighter. The rise was about where I’d like a pair of jeans to be — not too low, just slightly above a mid-rise. 

For those of you who don’t like a straight cut, Gustin is now offering a slim cut. I’d perhaps also consider going with a slim cut if you’d like a smaller leg opening. You can see their size chart here

In their post-Kickstarter phase, Gustin is now doing something similar on their own website. You can “back” a pair of jeans for pre-order and if enough buyers back a particular fabric, then the jeans begin production. Prices range from the original $81 to $99 — both of which I think are a very fair price for these jeans. 

The one thing I cannot comment on yet is how Gustin’s jeans will look over time after many wears and a wash, but that’s a risk you take with any new pair of jeans. What I can say is that I think Gustin is bringing a lot of value and thought into their jeans and if you’re on the fence, then consider trying a pair. 


GUSTIN Denim — I already wrote about this for Put This On, but wanted to repost this here in case some of you missed it. For those who haven’t heard yet, Gustin is holding a Kickstarter project to offer their jeans at wholesale prices direct to their supporters. If you pledge $81, then you should be receiving a pair of their jeans made from White Oak Cone Mills selvedge denim fabric and manufactured in San Francisco. 

I should say up front that I’m not a backer of the project. The fact is that I already have three pairs of selvedge denim jeans in rotation — Levi’s 501s, Edwin and 3Sixteen SL-100x — and I really don’t have use at the moment for another pair. I’m happy with all three pairs and wear them in different contexts. But the pair of 3Sixteens I bought were pretty darn expensive and it’s going to be a long time before I consider buying a pair at that price again — so that’s what caught my eyes about Gustin, who’s essentially offering what appears to be high-quality raw denim for a third of the price. 

If you’re looking for a review, then check out Wefty + Mash, who did a hands-on review of the jeans and has some more details on their construction. And as previously mentioned at PTO, Simpler Man and abitofcolor both have some thoughts, too. 

The Kickstarter still has about two weeks left and they’re constantly adding new fabrics that will be in limited runs, so it’s worth checking their Twitter and updates page for more information if that interests you. 

About The Silentist

A menswear blog on finding your personal style, written by Kiyoshi Martinez.

I work at Khaki's of Carmel and live in the Monterey Bay area. Formerly from Chicago.

E-mail me, I'm fairly nice: thesilentist@gmail.com

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