The pitch hit all the right notes: denim fabric sourced in the United States or Japan, made in San Francisco and a price that reflects selling direct to customers versus retail markup.
The Kickstarter was a massive success, but my one hangup on issuing a blanket recommendation about Gustin was that I’d not handled the product myself and I thought sizing could be a bit tricky along with exchanges. I also wondered what Gustin would do post-Kickstarter and how they would continue to offer their jeans to those who wanted them.
Gustin launched their new website this week and they were kind enough to provide me with a pair to examine and photograph for this review.
After having hand’s on with Gustin’s jeans, I’m giving them a recommendation.
One of the first things I noticed about Gustin’s jeans were the back pockets and their unique blue horizontal stitch. At first, I thought this was a decoration, but it turns out that it’s actually there to functionally attach an inner cloth liner to help prevent your back pockets from blowing out and forming holes.
Of course, you can look up a bit higher and see the leather patch. I’m not person who places a lot of value on the leather patch on denim, but it does feel more substantial than one that would appear on a pair of Levi’s. However, it feels thinner than the Tanner Good patch that comes on a pair of 3Sixteens. As someone who wears a belt over the patch anyway, I’m not too hung up on it, but I did appreciate that the patch is darker and subdued rather than outlandish.
The inside of the jeans is pretty standard. The left pocket has a patch sewn on with information about the jean’s fabric, fit, care instructions, etc., and the fly also features a selvedge edge.
What really impressed me, however, were the buttons. I love the buttons on this pair more than any other jeans I’ve worn or seen.
The tops of the buttons feel thick, unlike other pairs where the fly buttons are almost sharp along the edges. The result is a more knob-like feel that buttons smoother and rolls along your fingertips better. It’s hard to explain why I’m obsessed with these buttons, but Gustin sourced unique hardware.
The seam rivets are also interesting. Rather than having tiny studs that stand up and protrude, their rivets are recessed and smoother as you brush over them.
Gustin also uses some subtle stitching details with red thread, placing it along the inside hem, the crotch seam and at the outside opposite the selvedge. It’s a small detail that most won’t ever see, but it’s a nice way to distinguish their pairs from others without going over the top.
Of course, a large selling point of jeans comes down to fit.
I’m a natural 33” waist and typically take a 32” waist in most raw selvedge denim jeans I buy. Gustin didn’t have a 32” available to send me, but did provide me with a pair in size 33”.
If you know your actual measured waist size, I’d recommend definitely sizing down 1” and perhaps consider going down 2” to account for stretching in the denim over time.
Regardless, I felt the jeans offered a good fit that was flattering and looked slightly better than a pair of Levi’s 501s would give you. The seat area of the jeans were comfortable and I felt that going down a size or two would still be pretty good and only slightly tighter. The rise was about where I’d like a pair of jeans to be — not too low, just slightly above a mid-rise.
For those of you who don’t like a straight cut, Gustin is now offering a slim cut. I’d perhaps also consider going with a slim cut if you’d like a smaller leg opening. You can see their size chart here.
In their post-Kickstarter phase, Gustin is now doing something similar on their own website. You can “back” a pair of jeans for pre-order and if enough buyers back a particular fabric, then the jeans begin production. Prices range from the original $81 to $99 — both of which I think are a very fair price for these jeans.
The one thing I cannot comment on yet is how Gustin’s jeans will look over time after many wears and a wash, but that’s a risk you take with any new pair of jeans. What I can say is that I think Gustin is bringing a lot of value and thought into their jeans and if you’re on the fence, then consider trying a pair.